Allure Dress

Size Guide

ALB LONDON UK Size Guide

Find your perfect fit with our comprehensive size guide. All measurements are in centimeters (cm) and UK sizing.

How to Measure

Bust: Measure around the fullest part of your bust, keeping the tape parallel to the floor.
Waist: Measure around the narrowest part of your natural waistline.
Hips: Measure around the fullest part of your hips, approximately 20cm below your waist.
Length: Measure from the highest point of your shoulder down to where you'd like the dress to end.

Standard Dress Sizes

Sizing Notes

Between Sizes? We recommend sizing up if you're between sizes or prefer a more relaxed fit.

Customer Feedback: Some of our styles run small - check individual product pages for customer reviews mentioning fit.

Specific Collections:
• Cassini Dresses: Some styles come up small - please size up
• Phi Phi Dresses: One size fits UK 6-16 due to elasticated design
• Icon Sets: True to size with structured tailoring
• Mini Lace Phi Phi: Relaxed fit, available in 3 sizes (XS-M, M-L, L-XL)

Dress Length Guide

Mini: Above knee (approximately 83-90cm)
Midi: Below knee to mid-calf (approximately 120-130cm)
Maxi: Ankle length or floor-sweeping (approximately 140-160cm)

Note: Dress lengths are approximate and measured from shoulder to hem. Actual length may vary depending on your height.

Children's Sizes (Baby Phi Phi & Mini Collections)

Still Unsure?

If you need help choosing the right size, please don't hesitate to contact us at contact@alblondon.com. We're happy to provide personalized sizing advice!

Easy Exchanges

Need a different size? We offer easy exchanges within 14 days of delivery. See our Returns & Exchanges policy for details.